Manhattan Moonshine Is The Sophisticate’s Whiskey


As mixologists continue to push the envelope with wilder seasonal cocktail ingredients and combinations and, as more and more, consumers begin to explore Whiskey, a need has arisen for an approachable, versatile Whiskey. Enter Manhattan Moonshine, a revolutionary new Un-Aged Whiskey, which is rapidly emerging as the number one choice for the discerning drinkers of New York. The brand is the highest rated un-aged Whiskey in the world, according to leading Whiskey publication, Whisky Advocate. Since it is not aged in barrels, Manhattan Moonshine has none of the heavier barrel flavors like Oak and Smoke, that make Aged Whiskeys less approachable and harder to mix. With ingredients unlike any other Aged Whiskey, Manhattan Moonshine can be used in an almost endless variety of cocktail recipes. From traditional ingredients, such as grapefruit juice or tonic water, to the more exotic  like lavender, black walnut peel, or saffron, there are unlimited possibilities.


This versatility is on display at cocktail havens such as The Belfry, Shorty (under Jacques 1534), and Bar Cyrk, where Manhattan Moonshine is served with ingredients like black pepper, maple syrup, and Fernet Branca, much to the delight of Whiskey lovers and cocktail enthusiasts alike. However, it is not just experimental cocktail bars that love Manhattan Moonshine. The Harvard Club and the Montauk Yacht Club are just two of the storied institutions that also serve this un-aged whiskey. These establishments are finding that something as simple as a Manhattan Moonshine and tonic is a welcome twist on a classic order and a great way for them to give their guests something familiar, but memorable.


A popular misconception is that moonshine is cheaply made, harsh tasting and made in the backwoods has led people to believe that it cannot be considered a premium spirit. It is this misconception that gave birth to modern day “moonshines” packaged in mason jars or faux-jug-style bottles. In actuality, much of the moonshine that was produced during Prohibition, the high water mark of moonshine production, was produced by sophisticated distilleries that operated in secret, and what they produced flowed into high-class Speakeasies across the country. Now that moonshine is being produced legally, moonshine has come to refer to any Un-aged Whiskey. As for taste and quality, moonshine, like any other liquor, reflects the quality and craftsmanship that went into it.

In the case of Manhattan Moonshine, the quality of craftsmanship is paramount. Whereas other moonshines are made by following traditional Aged-Whiskey or Bourbon recipes and excluding the final step of barrel aging, the recipe for Manhattan Moonshine was developed from the outset to create an Un-Aged Whiskey. The formula was carefully created during a year of experimentation by Manhattan Moonshine Founder and CEO, William Kehler, and Master Distiller and author, Ian Smiley, who literally wrote the book on moonshine. The result of this work is a unique grain bill featuring a combination of Oats, Rye, Spelt (an ancestral form of wheat) and Malted Barley, all grown in New York state, and a unique production process. With its unique grain bill and production process, Manhattan Moonshine is able to deliver a smooth, grain-forward, Whiskey flavor that no other Un-Aged Whiskey is able to create, and the versatility that this creates is what has enabled it to quickly become a serious player in the New York cocktail scene.

Manhattan Moonshine launched in late last year in its unmistakable 750 ml Art Deco decanter, at an MSRP of $39.99.

About Manhattan Moonshine:

Manhattan Moonshine is the world’s first luxury Un-Aged Whiskey and has been designed to be the perfect Whiskey for cocktails. The Manhattan Moonshine Company, LLC was established in 2013 by William Kehler to create the greatest Un-Aged Whiskey ever made and to use it to establish Un-Aged Whiskey as a legitimate expression of Whiskey that is competitive with Aged-Whiskey in flavor, quality, and class. Using a unique grain bill featuring a combination of Oats, Rye, Spelt (an ancestral form of wheat) and Malted Barley, and a unique production process, Manhattan Moonshine is able to deliver a smooth, grain-forward, Whiskey flavor that no other Un-Aged Whiskey is able to create. William is a New York City native and Whiskey enthusiast who is fascinated by the Prohibition era, Art Deco design and the Jazz age. William collaborated for over a year with whiskey expert, Ian Smiley to create the unique formulation.

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That Girl At the Party

I am a proud blogger of 11 years, Founder of Canappetit, PR person, Web and Cannabis Entrepreneur, Founder of the LTN Card, the Let Love Festival and the Henley Foundation, aunt to 12 and human to Bodhi and Yoko Rey

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