Last night, the international fashion group HUGO BOSS hosted a celebration at the new HUGO store in Soho at 132 Greene Street in honor of the Young Collectors Council of the Solomon R. Guggenheim Museum.
Notable Guests included: Chloe Sevigny, Ryan KwantenAlex Pettyfer, and Colton Haynes, (all wearing HUGO) along with Henrik Lundqvist, Lance Bass, Oliver Jackson Cohen, Derek Lam & Jan-Hendrik Schlottmann, Philip Bloch, Ambassador Brian Bowler, Hannah Bronfman, Lady Liliana Cavendish, Olivia Chantecaille, Peter Davis, Carlos De Souza, Becka Diamond, Tim Goossens, Elizabeth & Bob Gruen, Frederic Fekkai, Gherardo Guarducci, Zani Gugelmann, Johannes Huebl, Jeremy Kost, Nemo Librizzi, Paul Mathieu, Carlos Mota, Sky Nellor, Deidre Nesteruk, Olivia Palmero, Amanda Ross, Lauren Remington Platt, Kate Schelter, Sam Shaffer, Emma Snowdon-Jones, Robert Verdi, Shirin von Wulffen and Paolo Zampolli in company with Hugo Boss Chairman and CEO Claus-Dietrich Lahrs, Chairman and CEO Americas Mark Brashear, and Creative Director Eyan Allen. Guests listened to the music stylings of DJ Paul Sevigny while enjoying the new modern shopping environment created throughout the space with the use of varying shades of grey accented by the HUGO signature color, red.
To commemorate the evening, Hugo Boss made a generous contribution to the Guggenheim Museum’s Acquisitions Fund. Hugo Boss has been a long time supporter of the Arts and continues to sponsor the Hugo Boss Prize, which has established itself as a significant forum for recognizing achievement in contemporary art. The prize is the fruit of long-term cooperation between Hugo Boss and the Solomon R. Guggenheim Museum, now celebrating 14 years as an art world institution. Administered by the Solomon R. Guggenheim Foundation, the award plus monetary support was established in 1996 to recognize significant achievement in contemporary art every second year.
A note: That Girl At The Party only stayed for a very short time and the usual gallery of pictures is missing, because we were oddly not allowed to shoot any pics. This seems to be a new thing that the Billy Farrell Agency, having branched off from Patrick McMullan and seemingly desperate for exclusivity, is trying to force organizers into. It is a silly request as it simply means less coverage for the event. Fortunately, this has only happened twice and the last time was also a Guggenheim event that Farrell was shooting.