It was a beer explosion at NYC’s 330 West with taps, fridges, and bars loaded with every variety of Heineken! Part of their four-city invite only series of events, the parties feature such eclectic activities as guitar lessons provided by Fender, silk screening, a game area, where you can try your hand at tennis or jam out to your favorite song, and an opportunity to upgrade your taxi experience by downloading the Heineken USA-sponsored, Taxi Magic App.
In addition, there are performances from today’s hottest artists including Cold War Kids, Fabolous, The Hold Steady, J. Cole, Matt & Kim, Ryan Leslie, Tito El Bambino and Wale. Keeping the crowds dancing all night will also be some of the most famous DJs in the country, including Joel Madden, Atrak, and the legendary Jazzy Jeff. (I was mad impressed with Atrak, who is a Djing phenom and a new TGATP fav!)
The next stop is LA for the 27th and 28th of August so look out for those invites!