Heidi Klum is truly inexhaustible and one smart cookie! On Thursday night, Heidi launched the latest project in her road to fashion industry dominance with her versatile activewear collection for New Balance. Sold exclusively on Amazon, the Heidi Klum for New Balance Activewear line includes haute tunics, knits, woven tops, leggings and outerwear pieces, retailing from $32 to $168.
The event at Cedar Lake included a special screening of Project Runway with contestants from past seasons dropping by to support Heidi’s latest endeavor. Noted guests in attendance included: Kat DeLuna, Oluchi Orlandi, Project Runway Episode Winner Andy South, Project Runway contestants Laura Bennett, Kenley Collins, Emilio Sosa, Ping Wu, Peach Carr, and Nicholas D’Aurizio.
Heidi stresses that the line is not “fitness” but “active” and she does not recommend wearing these lovely pieces at the gym since the materials are so delicate. Instead, it is the ideal line for lounging and traveling in style. Klum told Women’s Wear Daily, ““I definitely know what it means to be on the go: four kids, school drop-offs, playdates, sports activities, the park…it goes on and on. As much as I love the gowns and sparkly clothes, what I turn to most in my closet are active clothes that look stylish but are comfortable and work for all of my activities. That is exactly what my line for New Balance is all about.”