I have to admit to having been a bit lazy about my brows. For one thing, mine have a natural arch and havd always grown in very slowly, so I have never thought about doing much to them. But after one session with celebrity eyebrow stylist Joey Healy, I have seen the error in my brow ways! In his deft hands, I finally realized just how important a proper brow is to shape a woman’s whole look.
When I first met him last year, Joey was so in demand that there was up to a three month wait to see him. I remember thinking, at the time, that he was going to need to branch out to grow his client base. Thus, I am delighted to announce that Joey has gone into partnership with our favorite waxing spot, completely bare. Now every woman can have the magical Joey Healy brow touch!
On August 14th, Healy and completely bare founder Cindy Barshop celebrated the launch of their joint venture, formally known as THE BROWSHOP at completely bare, with a private preview at completely bare’s newly renovated Fifth Avenue location.
A strategic partnership between Healy and Barshop, THE BROWSHOP at completely bare brings a new standard in eyebrow shaping to the high-tech spa, while providing the opportunity for Healy to expand the availability of his niche services beyond his exclusive Fifth Avenue Joey Healy Eyebrow Studio and uphold his reputation for artistry and excellence at the same time. Healy hand selected and trained an experienced team of equally exclusive eyebrow specialists who perform eyebrow shaping and tinting services at THE BROWSHOP using Healy’s methodology and also serve as ambassadors for the Joey Healy brand. Each of THE BROWSHOP’s eyebrow specialists endured a rigorous training process, learning to properly execute THE BROWSHOP Eyebrow Calibration, a mathematically derived formula that ensures consistent, quality results for every client.
All who entered completely bare were greeted with pass-around champagne and hors d’oeurves. Guests enjoyed the views of Fifth Avenue and sipped cocktails while eagerly waiting for personal brow shapings with THE BROWSHOP specialists Ronia Alaoui and Jennifer Dirnfeld.
Despite the upbeat atmosphere of the party, Alaoui and Dirnfeld paid special attention to each guest’s needs with full shaping sessions and BROWSHOP Eyebrow Calibrations. THE BROWSHOP masterminds Cindy and Joey mingled with guests as they waited while overseeing their protégés at work with much satisfaction. Guests gave live updates of the evening on social media sites like Twitter and Instagram while using the unique hash tag #THEBROWSHOP to spread the word.
Following a night filled with cocktails, music and beauty, guests did not leave empty handed—a special gift from THE BROWSHOP that included The Joey Healy Eyebrow Collection Elite Sculpting Tweezer and an invitation to enjoy another complimentary service at THE BROWSHOP or completely bare.
THE BROWSHOP at completely bare began previews at completely bare’s Fifth Avenue and Bond Street locations in August 2013, and will officially open September 2013.
ABOUT COMPLETELY BARE: Known for its cutting edge hair removal treatments and unparalleled service, completely bare is the ideal partner for the Joey Healy brand. Since opening the first completely bare location in New York City more than 15 years ago, Cindy Barshop has grown her high-tech spa brand into a national success that includes in-spa treatments, as well as a line of at-home depilatory products that are available in over 8,000 stores nationwide. Boasting highly trained experts, its completely bare method of hair removal, an array of laser hair removal treatments, high-tech facials and custom spray tanning, completely bare is the number one destination for celebrities and beauty insiders in New York City.
For more information on Completely Bare, please visit www.completelybare.com.
ABOUT JOEY HEALY: A triple threat in the beauty industry, Joey Healy is a prominent eyebrow stylist, professional makeup artist and licensed esthetician. With his skill and unique approach for creating the ideal arch, Joey launched his mobile eyebrow styling division in late 2009, The Joey Healy Eyebrow Collection in 2011 and The Joey Healy Eyebrow Studio in December, 2012. The result is a chic way for men and women to tame and maintain exquisite eyebrows. Utilizing his talents, Joey has become a favorite among celebrities such as Kyra Sedgwick, Bethenny Frankel, Chaske Spencer, Sean Young, Carly Rose Sonenclar, Aviva Drescher of The Real Housewives of New York and Andy Cohen of Watch What Happens Live, as well as companies including the New York City Ballet, Saks Fifth Avenue, Bravo!, Neiman Marcus, Dress for Success, MTV and many more.
For more information on Joey Healy and The Joey Healy Eyebrow Collection, please visit www.joeyhealy.com.