The beloved late Horst Rechelbacher, who was the Founder of Aveda and Intelligent Nutrients and the number one advocate for healthy chemical-free makeup, hipped me to the dangers of using lipstick that contains tons of chemicals and carcinogenic additives. Until I met him, I did not really think about the fact that we ingest the lipsticks we use. Now I try to use mostly vegan and organic lipsticks. But I will admit that, as a beauty writer, I don’t always succeed. However, dear TGATP readers, that doesn’t mean you can’t. Throw out all those old unhealthy brands and replace them with these truly amazing vegan and organic makeup brands with beautiful lip colors. In honor of National Lipstick Day, here are my favorites:
tarteist™ quick dry matte lip paint
A full coverage, transfer-proof liquid lipstick with a quick-dry matte finish.
100 percent pure semi matte lipstick
I haven’t yet tried this brand but look forward to checking them out.The colors are lush in these fruit pigmented natural lipsticks. They are hydrated, formulated and pigmented naturally with fruit pigments, not toxic petrochemicals and packed with Pomegranates, Plums, Raspberries…not Isododecane, Diisostearyl Malate, Red Dye #7 found in most conventional lipsticks. The antioxidants from fruit go straight to your lips, with 100% PURE®’s natural lip products. Organic Cocoa Butter provides full hydration and moisturizes. Choose from their natural vegan Semi-Matte Lipsticks, natural l Lip Glosses, natural Lip Glazes and natural Lip & Cheek Stain. All with vitamins and nutrients.
aveda uruku lip pigment
juice beauty phyto-pigments satin lip cream
Creamy lip color saturated with plant-derived Phyto-Pigments that glides on smoothly for full coverage in a rich satin finish. An infusion of age-defying serum rejuvenates lips and reduces the appearance of fine lines, leaving lips feeling ultra-soft with a semi-lustrous finish. Contains the Juice Beauty exclusive Moisture Plant Blend (glycerin, betaine and phospholipids) to increase skin hydration and the Juice Beauty Phyto-Pigments exclusive blend of rose, moringa and eclipta daisy.
emani hydrating lipstick

lilah b. tinted lip balm trio
Limited edition tinted lip balm trio set gives you the opportunity to enjoy all three of our fabulous new balm shades at a special price. A smooth, nourishing balm that enwraps the lips with rich, moisturizing comfort. The incredibly creamy texture soothes and relieves dry, chapped lips. Sheer tints give you just the right amount of pigment, yet multi-task by providing instant softness and lasting hydration. A combination of refreshing mint with a delicate hint of pure lavender provides a sensation of freshness and tranquility.
Trio includes b. cheeky (pinkish red), b. demure (soft pink) and b. savvy (plum shimmer).
color the world vegan lipsticks


ella + mila velvet matte
Ella + Mila is one of my fav vegan brands. The formulations are so pure they are even certified by PETA! I am MAD for this red called “You Red My Mind.” Products do not contain: Paraben, Phthalates, Lanolin & Gluten. The Ella + Mila brand is: vegan, animal cruelty-free, vitamin E enriched, refreshing mint-scented, moisturizin and made in the good ole’ USA!
hynt beauty aria pure lipstick
I have long been a fan of Hynt cosmetics and their wonderful founder Meryl. The lipsticks offer the ultimate in luxury while still provided beautiful lasting color. Luxuriously creamy with exceptional color delivery, Hynt’s Aria Pure Lipsticks feature a patented 100% GMO-free plant based complex that boosts water absorption and hydration levels by +25% across 3 epidermis layers of the lip. They are also vegan and free of FD&C dyes and all natural and artificial ingredients, blended with organic oils such as organic castor seed oil, organic jojoba oil and organic rice bran oil to soothe and help seal in moisture upon application for a plumped and brilliantly colored finish that lasts throughout the day. Nut and sesame oil free.
The clever lipstick case holds a small mirror and a lip conditioner, to make on-the-go applications hassle-free and perfect. The sophisticated colors offered in this new collection flatters almost every skin type across all ages.
ecco bella flower color vitamin E
lip smoothers
I also haven’t tried these yet but they look amazing so are top of my list. Inspired by nature, infused with healthy goodness to dramatically eliminate cracks and dryness while smoothing with a hint of color and shine.
The FlowerColor Vitamin E Lip Smoothers have a core of vitamin E and tocotrienols, the latest discovery in Vitamin E research. Better than Vitamin E alone, these Lip Smoothers contain the full spectrum of eight tocopherols and tocotrienols. This is an outstanding vitamin E lip treatment balm that comes in four delicious colors. Use alone, under or over lipstick for extra moisturizing. Naturally-preserved. Gluten-free & vegan.
beauty counter sheer lipstick
It’s a bit pricey but the Beauty Counter brand is dedicated to providing women luxury without the unnecessary and harmful extra. This silky-smooth, long-lasting formula is lightweight yet ultra-moisturizing for the perfect mix of sheer color and polished sheen. Every shade was color-tested to ensure that each hue complements all skin tones. Plus, there’s no synthetic fragrance—just a sophisticated hint of vanilla planifolia. Layer Lip Sheer to intensify the color, or try it under Lip Gloss for a more lustrous look. What’s not included? Approximately 1,500 questionable or harmful chemicals on their “Never List” that they never use to formulate their products.