Tortoise & Blonde at SXSW


Tortoise & Blonde, a new online prescription eyewear brand launching at Style X, is the official eyewear sponsor of the two-day showcase of “what’s next in fashion” at SXSW.

Created by Dr. Steven Weisfeld, an optometrist with over 30 years of experience, Tortoise & Blonde pays close attention to making quality frames that are modern with a twist of vintage style at prices well below those found at high-end retail shops.  A sensible luxury, Tortoise & Blonde, made to appeal to a new generation of tastemakers, is a modern alternative to classic eyewear designed for functional versatility and grounded in craftsmanship and details.  Intelligently crafted and fashionably priced; purchase a different frame for all your personalities.  One today, another tomorrow; Tortoise & Blonde believes that one should never be restricted to wearing only one pair of frames.

Tortoise & Blonde eyewear, offered as both eyeglasses and sunglasses, is available for purchase on  Check out how you look in the different styles and colors by using their Virtual Try On Mirror before you buy.  You can even take it one step further by uploading photos onto Facebook and Twitter to
share your new looks and interact with your friends.  Prices for prescription eyewear start at $109.00 including anti-reflective lenses and free shipping.  Prices for non-prescription sunglasses with polarized lenses are $149.00 including shipping.

Stop by to check the brand out at the Austin Convention Center, 500 East Cesar Chavez St. this Friday, March 18th, 2011  from 2:00 PM – 9:00 PM or Saturday, March 19th from 11:00 AM -9:00 PM.

That Girl At the Party

I am a proud blogger of 11 years, Founder of Canappetit, PR person, Web and Cannabis Entrepreneur, Founder of the LTN Card, the Let Love Festival and the Henley Foundation, aunt to 12 and human to Bodhi and Yoko Rey

No Comments Yet

Leave a Reply

Your email address will not be published.