Super Bowl 2016 Ad Round-Up


The Super Bowl has become about three things – the game, the snacks, and the ads. Here is my rundown and random thoughts on this year’s spate of ads.

PayPal Old Money/New Money – For all of us tech start-up entrepreneurs, this was an inspiring tribute. Nicely covered all genders and races with the new money.

Pepsi Joy of Pepsi – Janalle Monae has been bringing it for years now! A better halftime show would’ve been Janalle, Bruno and Beyonce!

Doritos Dogs – I love anything that uses animals in a fun way

Audi Starman – Appealing to boomers, a moving ad evoking the space race and utilizing the recently departed Bowie’s “Starman”.

Quicken Loans Rocket Mortgage Loans – Great and convincing ad for why this product is a must

Advil What Pain? – Image of old lady doing yoga will stick with us forever.

No More Text Talk – Important PSA presented cleverly

Colgate Faucet – Another great message well presented

Expedia Get A Room – Romantic play on words for Valentine’s Day

Mini Cooper Defy Labels – Serena gives great and needed advice. As a Black woman, that has recently been vilified online, I too, know about people placing false labels.

T-Mobile Restricted Bling – Everyone love Drake and Hotline Bling was the song of the summer so no one will forget this one.

Honda Ridgeline Somebody To Love – Singing sheep singing Queen!

DollarsShaveClub Dirtbag Razor – Funny dirty guy voice on razor put the brand on the map

Disney The Jungle Book – Nice place to announce the new trailer and I can’t wait to see this!

Jason Bourne – Living to see this now!

Audi NSX – Van Halen with David Lee Roth wailing made this another memorable ad geared at boomers

Shock Top Beer – Obnoxious one liner quipping beer tap was funny and memorable

Skittles Rock The Rainbow – Two words: Steven Tyler!

Bud Light Party – Amy Schumer and Seth Rogen parody seems real with the current election circus. And everyone DOES Love Paul Rudd!

T-Mobile Steve Harvey – Steve making fun of his Miss Universe mistake

NFL SuperBowl Babies with Seal – Just adorable and made me check if it is true. (It is!)

Butterfinger – Random silliness.

Intuit Death Wish Coffee – Very clever to focus the ad on their consumer base – small businesses – through a contest. One problem is I can’t remember the name of the business they choose, so it was more effective for Intuit than that business.

Thumbs Down

Doritos Ultrasound – Just tried too hard to be funny and struck a weird note

Mountain Dew Kickstart – Funky Monkey Baby was just random, gross and odd. Can’t imagine the pitch meeting.

Marmot – Goofy and silly besties theme was cute. But I have no idea what this product is.

OIC – Basically geared at painkiller addicts with constipation. Too small a niche and a weird topic for Super Bowl

Toyota Prius 4 – Comedic crime car chase was funny once but ran too many times.

That Girl At the Party

I am a proud blogger of 11 years, Founder of Canappetit, PR person, Web and Cannabis Entrepreneur, Founder of the LTN Card, the Let Love Festival and the Henley Foundation, aunt to 12 and human to Bodhi and Yoko Rey

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