What is Little Black Bag?
Little Black Bag, a new cutting edge social commerce site that offers a personalized collection of brand name women’s merchandise has officially launched. Little Black Bag draws inspiration from the Japanese shopping concept fukubukuro, or “lucky bag sale”, where shoppers buy a mystery bag of fashion products and trade the items with friends. On Little Black Bag, shoppers take an interactive style quiz and are offered a personalized mystery bag filled with the best in women’s fashion and beauty products. Shoppers then have a week to search the Little Black Bag marketplace and trade with others to assemble their perfect bag of items. Once trading is over, the products in the bag are shipped out.
Trading is fun and exciting, as shoppers discover new brands and see what products are trending. In addition, select users can win “Delights” – hot seasonal products worth 4-5 times the price of their bag. Little Black Bag offers premium accessories, jewelry, handbags, cosmetics, and home goods. In less than 3 months, the company has signed over 80 top brands like Z Spoke by Zac Posen, BCBGeneration, Betsey Johnson, and Kenneth Jay Lane, among others. Shoes and apparel will soon be available.
Customers choose between two pricing options: a single purchase option at $59.95 or a monthly membership at $49.95. A Happiness Guarantee allows users to cancel their Little Black Bag of products any time, ensuring members can shop with confidence and in a risk-free way.
“There is a genuine void in the online fashion category for interactivity and excitement,” said Co- Founder and CEO, Dan Murillo. “The vision for Little Black Bag is to bring the real-world thrill of discovery and shopping with friends to the internet,” Murillo adds.
Murillo and Co-Founder and Chief Technology Officer Sasha Siddhartha, both Stanford grads, along with Co-Founder and President David Weissman lead the senior team at Little Black Bag. Weissman was most recently an executive at GSI Commerce.
Inviting friends can earn you a free item in your next bag
LBB has made it easy for members to spread the word and earn free items! Click the “Invite” tab to easily share your personalized referral link on Facebook, Twitter, email or online. Every time one of your friends buys a bag, you get a free extra item worth up to $25 in your nextbag.
Little Black Bag rewards the over-achiever
It’s fun to collect charms! Earn charms the more active you are on the site. Unlock the “Lover” charm when you add 15 items in your favorites or the “Arm Candy” charm when you acquire three handbags trades.
Vote on your friends bag to help them decide what to keep or trade
Think your friend should keep an adorable handbag or trade away a pair of earrings? Let them know by voting on each of the items in their bag. LBB will even reveal the results so you can see how other friends voted!
Win your first Little Black Bag worth $59.95!
TGATP and Little Black Bag have teamed up to offer one lucky reader the chance to win a Little Black Bag!
To enter: Like – That Girl At The Party on Facebook and follow us @tgatp on Twitter. (And while you’re at it check out That Girl At The Party on our new Pinterest at: http://pinterest.com/tgatp/)
The winner will be announced March 13th!
