With the release of the Snow White and the Huntsman–inspired collection, HSN continues to reinvent and re-energize retail by allowing consumers the opportunity to experience the film and engage in a flight of fantasy in a personal way — via bold and imaginative HSN products customized for “her”. Top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film. TGATP particularly loves the Loree Rodkin and Heidi Daus contributions to the product line.
“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences,” said Bill Brand, EVP of Programming, Marketing and Business Development. “The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our Entertainment Strategy.”
The multi-platform HSN event will include exclusive collections that were directly inspired by the film. HSN’s creative dihttp://shashalee.com/rectors were given a once-in-a-lifetime look behind the scenes that awed and inspired. High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power.
“HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film,” said Stephanie Sperber, President, Universal Partnerships & Licensing. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.”
Shop the collection starting today at HSN.com and check out the Special features, videos and community boards at: