Drybar, the nation’s leading hair blowout destination, is quickly approaching its 1,111,111th client. In celebration of this exciting milestone, the company is launching an exclusive promotion in Drybar locations nationwide, offering a free blowout to all customers who purchase $100 or more of Drybar branded products or tools, either in store or online from Monday, June 17 through Sunday, June 23.
Additionally, the one lucky customer who marks the 1,111,111th blowout will receive free monthly blowouts for LIFE!
“I cannot believe what our little business has grown into,” said Alli Webb, founder of Drybar. “I am so unbelievably grateful to our loyal clients, friends and stylists who have helped us get here. And I can’t wait to congratulate number 1,111,111.”
After opening its first shop in February 2010 in the Brentwood neighborhood of Los Angeles, Drybar has been expanding rapidly. Since the beginning of 2011, the company has grown from four locations with 152 employees and $1.5 million in revenue to an astounding 28 shops with more than 2,000 employees and is on track to exceed $40 million in revenue in 2013.
Earlier this year, Drybar launched a line of its own styling products and tools that are currently sold exclusively at Sephora, QVC and Drybar stores. “We are beyond thrilled at how well the product line is doing at retail,” said Drybar CEO Michael Landau, “and we are expanding even further this fall with more items that will continue to help women achieve the perfect blowout at home.”
New shops are slated for Boston, Houston and Chicago in 2013 to complement existing locations in Los Angeles, the San Francisco Bay Area, San Diego, Atlanta, Scottsdale, Phoenix, New York and Washington, DC.
For more information, please visit: www.thedrybar.com and follow @thedrybar on Twitter.
Please note: The $100 purchase offer is not valid on purchases made before June 17 or after June 23; multiple purchases cannot be combined for this offer; and this offer excludes Coasters and gift cards. The free blowouts for life prize will be one blowout per month and is nontransferable. Drybar reserves the right to determine the identity of the 1,111,111th customer in its sole discretion. No purchase necessary.
Check www.thedrybar.com/freeforlife for more details and rules.
About Drybar:
Drybar is based on the simple concept of focusing on one thing and being the best at it. No cuts. No color. Just blowouts, for one flat, low price. The idea was a natural one for longtime stylist Alli Webb, and came from a lifetime of frustration overpaying for blowouts at traditional salons. Drybar is frequented by regulars such as Cindy Crawford, Emma Roberts, Jennifer Love Hewitt, Zooey Deschanel, Julia Roberts, Eliza Dushku, Maria Shriver, Renée Zellweger and Rose McGowan. Janet Gurwitch, founder and former CEO of Laura Mercier cosmetics, and Paul Pressler, former CEO of Gap Inc., are investors and sit on Drybar’s board of directors. www.thedrybar.com
