In honor of International Women’s Day today, Bobbi Brown Cosmetics is proud to unveil the second iteration of the brand’s global charitable initiative—the Pretty Powerful Campaign for Women & Girls. This year, the campaign will kick off with the introduction of Bobbi’s Pretty Powerful Mascara in 5 countries. In the US, every cent of the retail price ($25) will be donated to The Girl Rising Fund, which removes barriers to education that many girls face in developing nations.
The facts are straightforward, and powerful: there are 65 million girls missing from classrooms around the world. When you educate a girl, it transforms societies. Educated mothers are more than 2x as likely to send their children to school. If India enrolled just 1% more girls in secondary school, its GDP would rise by $5.5 billion. Our mission is to educate girls to change the world.
In recognition of our partnership and in celebration of women and girls, we share with you a link to the Girl Rising trailer, as well as an image of the Pretty Powerful Mascara. Should you wish to spread the word, we encourage you to use these hashtags and handles: #Pretty Powerful, @BobbiBrown, @GirlRising