To kickoff Fashion Week, That Girl At The Party and the Yellow Sky Agency, in conjunction with the Women’s Mafia, co-hosted the first bi-annual Refresh Lounge at the Kaufman Music Center on February 7th and 8th. With the winter lashing full force on this year’s Fashion Week attendees, the spacious lounge was a relaxing oasis for busy fashion editors, bloggers, stylists and key trendsetters to relax and recharge between shows. The array of services included hair blowouts by Keisha Massop and of Wellington Hair Spa using hair products from official hair care sponsor Dr. Miracle’s, a choice of Reikki healing or brow styling by “The Beauty Buster Lora Condon make-up touch-ups provided by LiSi Cosmetics makeup artist, Nixie Ramirez and fitness consultations by Stacie Smeal. DJ Sharri Model provided an upbeat mix of chill and hip-hop further adding to the rejuvenating ambiance of the lounge.
The fashion centerpiece of the lounge was Dore Designs Couture, who wowed the crowd with a preview of their dazzling new gowns. The Dore Designs Couture capsule presentations styled by celeb and Royal stylist Engie Hassan with top models Brett O’Conner, Constance Zheng, Myranda Berner and Juliana Harris, modeling the glamorous gowns by the famous atelier Dore Designs is best known for dressing the stars of “So You Think You Can Dance,” Olympic ice dancers and the 44 top professional ballroom dance couples. Featuring hand-painting, dramatic cut-outs, luxurious Italian stretch crepe and genuine Swarovski elements, the gowns wowed guests who snapped photos all day long. Engie, who plans on bringing some of the gowns to LA to dress her Oscar clients, noted that the intimate presentation allowed the press and prospective clients to engage with the collection and see the gowns’ detailed artwork up close.
Refreshments included tea provided by Le Palais Des Thes and mini-cupcakes from TLC’s “The Next Great Baker” contestant Gretel-Ann of Cupps Cafe. Guests went home with gift bags featuring Dr. Miracle’s, Body Brite, ID Pop Shop and Magic Hands Skin and Body. Social Media also played a major part in the Refresh Lounge with attendees tweeting and instagramming throughout the event.
LiSi Cosmetics founder Lisa Hill noted, “We loved having our makeup artist Nixie work on both the presentation models and press guests at the lounge, the pictures and personal connections we made at the lounge will last far beyond New York Fashion Week and help us further our reputation as a high fashion makeup brand.”
With our close proximity to Lincoln Center, the 2-day lounge was a raging success hosting 200 guests over two days.
“Even snowstorm Nemo could not keep the guests away and we did our best to make sure that each visitor to the lounge had a relaxing and fun time right till the very end with blowouts, tea and cupcakes provided throughout the snowy afternoon” stated lounge co-producer and co-host, Courtney Henley, Editor-In-Chief of That Girl At The Party, “With the buzz about the venue and the lounge, I plan to make the Refresh Lounge, a regular Fashion Week fixture and include more brands and amenities each season. We started small but because of our proximity to the Tents, there are already potential sponsors and exhibitors inquiring about September.”
“Taking care of guests to the Refresh lounge and helping our sponsors make meaningful connections to the press was the goal of the event,” states event co-host/producer Marcy Clark, President of Yellow Sky Agency PR and founder of The Women’s Mafia. “We received feedback from the press afterwards that the spacious, relaxed lounge was the ideal way for them to meet our talented event partners and experience their products and services in a personalized, intimate way.”
For sponsorship opportunities for the Refresh Lounge at at the 2013 Tribeca Film Festival and September Fashion Week 2013, please contact: courtney@thatgirlattheparty.com
