During his 28 years as a gynecologist practicing on the upper east side of Manhattan, Dr. Ronald D. Blatt, M.D., F.A.C.O.G., noticed an interesting paradox among his patients. While most were extremely conscientious about their facial and body skin care, virtually none paid attention to — or knew what to do about — caring for the skin on their pubic areas. Yes, you read correctly. Years of waxing, laser hair removal, shaving and tanning “down there” had made their skin flaky, bumpy, irritated and dehydrated, and the problem was difficult to remedy. Dryness was a problem that Dr. Blatt was seeing more and more among patients of all ages.
According to Dr. Blatt, intimate skin requires special moisturizers. Facial or body lotions and astringents can cause irritation when applied to the delicate skin of the outer vaginal area. Because of the lack of appropriate products on the market, he assembled a team of experts to develop a solution. Together They created PrivateRx® External Vaginal Moisturizer, followed by the perfect companion products: PrivateRx® Cooling Pads and PrivateRx® Soothing Serum—a range of skin care with medical benefits specifically formulated to care for a woman’s intimate body parts.
Dr. Blatt’s innovations in women’s intimate skin care did not end there.
Solutions for Premenopausal and Menopausal Women
As estrogen levels decline, so does natural lubrication. While many women experience this hormonal decrease prior to or during menopause, it can impact a woman at any age. Lack of estrogen can lead to internal vaginal dryness resulting in undernourished, under hydrated, aged skin that leads many women to experience daily personal discomfort, lack of self esteem, diminished interest in intimacy, and lack of sexual spontaneity. Common symptoms can include: itching, painful intercourse, burning, stinging, urinary frequency, pressure and discomfort when wearing pants.
After years of seeing his patients repeatedly struggle with the same issues and sympathizing with their discontent over the dearth of intimate skin care options available, particularly for dryness associated with menopause, Dr. Blatt and his team developed PrivateRx® Internal Vaginal Moisturizer a long-lasting, super-hydration system that helps reduce the discomfort of vaginal dryness associated with menopause. Clinically proven to provide immediate relief for up to three days, this condom-compatible formula safely enhances a woman’s own natural lubrication and increases enjoyment of intimacy.
PrivateRx® Personal Lubricant safely enhances sexual pleasure and provides relief from vaginal dryness associated with menopause without interfering with a woman’s delicate PH balance – a problem often associated with other over-the-counter lubricants.
The Difference is the Femsome Skin Care Complex
The differentiating factor of all PrivateRx products is the Femsome Skin Care Complex, a proprietary formulation of specialized ingredients with scientifically and medically authenticated reparative and anti-aging benefits. This unique blend of extracts, botanicals and distillates combine to help remedy the damaging effects of inner and outer vaginal dryness with intense hydration, protective lamina, and cellular nutrients, replenishing the body’s natural lubrication. As the cells of the vaginal walls are regenerated, dry cells are cleansed and naturally eliminated. AllPrivateRx products are dermatologist tested, hypoallergenic, do not contain any hormones or parabens, are non-greasy, non-staining and fragrance free.
For more information on PrivateRx products visit: www.PrivateRx.com.