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target designer collaborations | That Girl At The Party

Tag: target designer collaborations

#LillyForTarget Misses The Bullseye

Our Love for Lilly Pulitzer had us naturally very excited about the #LillyForTarget collaboration. But oh, how we endured! From an overtly racist incident with the outside PR agency at the editor event to two days of badly stocked pop-ups and stores, our patience was seriously put to the test. Here, from a business and a shopper point-of-view, are our suggestions for better handling of future designer collaborations.