In honor of the 41st annual Earth Day and to celebrate one year in business, Sprout Watches is hosting a pop-up store at 423 West Broadway (b/t Prince and Spring) that will run from April 22nd to May 27th. The designers of Sprout Watches strive to make them as eco-friendly as possible. The fashion forward watches are constructed from substainable materials including corn resin, bamboo, mineral crystal, organic cotton, conflict free diamonds, and mother of pearl. The folks at Sprout stress eco responsibility in every aspect of their business even small things, like recycling used paper and turning their office lights off when they are not in use, which is mad admirable. (I hate to admit that I am not good at the latter as I always leave a light on for Dinah Washington Cat when I am out.)
Earth Day at the shop was a spectacle not to be missed. Lower east side based art celebrity MARCOART, autographed limited edition Earth Day posters and 22 hand painted Sprout Watches created to honor Earth Day 2011. He sold MARCOART pieces out of his art truck that was parked in front of the shop and a portion of the proceeds were donated to the New York Restoration Project (NYRP).
“We chose SOHO as the location of our first shop because it’s a neighborhood that reflects Sprout Watches’ design spirit: use the raw materials the Earth has given us and transform them into something beautiful and desirable” says Sprout Creative Director said Marcella Maselli.
The shop also has free, tasty treats prepared for Sprout Watches by the famous Treats™ Truck. Go to www.treatstruck.com to find where they will be selling each day.
The shop is open Sunday-Friday (closed Saturdays), from 11a.m.-7p.m. In keeping with the community vibe, Sprout Watches has partnered with the New York Restoration Project, Riverkeeper, and The Surfrider Foundation (NYC Chapter). These organizations will receive a portion of all proceeds generated during the run of the pop-up shop. To add to the arty festivities, several local artisans including: Playback Clothing, Neiko Designs, Honey Pie Design, DiPalermo Body, Fourviere Hill, Kookla Lipgloss and Knot by Gran’ma have been invited to also sell their unique eco-wares. In addition, visitors are encouraged to add an eco tip to the Sprout Watches tree. Every entry received will be posted to the Sprout Watch website and one tree will be planted with the Trees for the Future organization for each entry.