YRB held its 3rd annual How You Rock It! fete at the always fun M2 Ultra Lounge. Oddly for Grubman PR, which usually runs a much tighter PR ship, the evening started on a bit of a down note as the invite said “8pm to 1am”. Yet guests were left waiting on the sidewalk and rudely pushed around by the bad security staff for a full hour! But once inside the raucous festivities more than made up for the unexpected wait! Dubbed as an “adult playground”, there were game consoles, live art murals, and the best thing ever – FREE TATTOOS! Inviting the talented artists from the Kings County Tattoo Company of Brooklyn to ink partygoers was a smart and ingenious marketing idea as every guest who is sporting a new tatt will remember (for better or worse!) the YRB party as the night they got it. Fortunately, I had the wonderful Vito “Tatts”, who has years of experience in the tatt biz. Calm, efficient, and most importantly, light of hand, Vito is a Zen Master of tattoos! I am completely delighted with my lovely and pain-free results! I am definitely going to him for future work and I highly recommend him to everyone!
Although the invite said food and drinks, the only food provided was hot dogs. However, Heinekens and the specialty Hornitos Tequila cocktails flowed freely. With hot DJ on the scene, DJ Cassidy and the legendary Funkmaster Flex spinning followed by a performance by Busta Rhymes, the crowd was kept on its dancing feet for hours! Gift bags had a really cool preppy plaid NY hat from New Era. In addition, there were some ribbed sleeveless tees from Hanes (some people call them “wife beaters” but as an advocate against domestic violence, I hate that imagery) and of course, a CD with some of Busta’s new tracks.