On June 27th, Swiss luxury watch brand ALPINA Geneve celebrated the new Alpina Extreme Diver Collection and named actor, producer, and writer William Baldwin as the new Global Brand Ambassador for Alpina’s 2012 advertising campaign at the Maritime Cabana in NYC.The party kicked off with Alpina CEO Peter Stas introducing Baldwin, as well as, announcing a new partnership with The Carol M. Baldwin Breast Cancer Research Fund, Baldwin’s family charity.
“We were looking for a famous face to support the introduction of our Extreme Diver Collection.” said Stas. “With Billy Baldwin, we found a supreme celebrity. Billy is cool and courageous, with the same values of the Alpina brand.”
Stas also marked the occasion by making a donation, on behalf of Alpina Geneve, of ten Alpina Extreme Diver Watches to The Carol M. Baldwin Research Fund to be used as auction pieces for their various galas and events raising funds for breast cancer research. These special Extreme Diver watches are produced in a limited edition of 10 pieces, with an engraved silver plate enclosed in the box featuring the fund’s logo. In addition, the case back of the watch has the same delicate engraving in tribute to the fund.
“It is truly an honor to work with a brand like Alpina”, said Baldwin. “They not only represent everything that is bold and innovative, but also that which is caring and giving. I look forward to a successful relationship with them.”
The new Alpina Extreme Diver Watch is just the first model that William Baldwin will be introducing with the brand. With the recent release of Alpina’s new World Timer Manufacture, and with other exciting new models in development, Baldwin will also be playing a role in future collection roll outs. Billy is still cute and aging quite nicely. He was extremely dapper in his suit and had a mischievous twinkle in is eye!