It was a beer explosion at NYC’s 330 West with taps, fridges, and bars loaded with every variety of Heineken!  Part of their four-city invite only series of events, the parties feature such eclectic activities …

Saturday night, the Tribeca Filmmakers partied like rock stars at the Heineken-sponsored wrap party held at the Altman Building!

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01-May-2010 20:22, Panasonic DMC-FZ35, 2.8, 4.8mm, 0.025 sec, ISO 400

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01-May-2010 20:23, Panasonic …

Honey Magazine held a “Changing of the Guard” event at Collective Hardware to celebrate its new editorial staff.  Guests feasted on Sweet Virgo desserts and an endless supply of Heineken, Wine, Champagne, Arizona Vapor Water, …

The Heineken/Wilson sponsored USTA US Open Players party was the formal start of this sporting week.  Although officially hosted by Venus and Serena Williams, James Blake and Andy Roddick, the absent players seemed to all …

Hot sweaty Euro guys and Brother Jimmy’s BBQ (Lucky me!  Twice in a week!) was definitely enough to lure TGATP to the Adidas Fanatic VIII, an annual soccer tournament at the Chelsea Piers this past …