Curve Appeal^TM is the hottest new brand to hit the denim shapewear market.  These jeans are extraordinarily unique as the brand is the first to market a patented Bottom Booster that lifts and sculpts the rear.   Additional elements of the jeans include, a front panel and side seams, designed to enhance a woman’s naturally curvy figure.

Curve Appeal^tm is the first to bring this age-defying and body-defining technology to market.  These jeans are engineered to make women feel confident and sexy without sacrificing comfort.  The behind their design idea is to get women to embrace, not disdain, their curves!

Kim Alexis, one of the world’s first supermodels and an advocate for female empowerment, is supporting the product as the official spokeswoman for Curve Appeal^TM.  Kim is confident that these jeans will make all women feel and look their best.

“There is nothing in the denim market that is fashionable and also addresses women’s matters regarding body image and self confidence,” Kim Alexis states,  “Women want to stay fit and healthy while aging gracefully.  We also want to wear age appropriate clothing, but still remain in-style and on-trend.  This concept of cutting edge technology coupled with stylish design, embraces a woman’s curves by lifting and slimming.  As her curves are enhanced, her confidence is boosted, which carries over to other areas of her life!  Embrace your curves, celebrate being a woman.”

Curve Appeal^tm jeans will be available at Belk stores and online, in a range of washes and three different core silhouettes: Enchanting Skinny, Captivating Boot Cut and Gorgeous Straight Leg with a suggested retail price of $88.00 commencing in  August 2010.

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