On Thursday, March 1st, CEW (Cosmetic Executive Women) held their annual Beauty Awards Product Demo in NYC. There were over 800 hundred products from 433 brands all vying for CEW Beauty Awards, which recognize the most innovative beauty products of the year. Winners of the award are selected by CEW’s U.S. members – 9,000+ beauty industry professionals who know beauty’s best . Winners are revealed at the annual CEW Luncheon in NYC, which is scheduled for May 18th this year.
The product demo is the highlight of every beauty insider’s year, as 2000 lucky attendees have the chance to experience the entry products during the Demo and in the gift bag before casting their vote for the most innovative products of the year.
This year, the noticeable trend was the proliferation of indie brands. With the emphasis on organic and more natural ingredients, indie brands are changing the face of the beauty industry and are a welcome addition to both the CEW event and the industry at large.